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Yandex helps reduce e-waste by exchanging smart speakers for old tech

Yandex helps reduce e-waste by exchanging smart speakers for old tech

December 10, 2019
Press Release: Yandex

Yandex appreciates the environmental hazards posed by the globe’s growing e-waste, and as they roll out new devices, they’re taking steps to try and reduce it

Russian electronics giant Yandex recently introduced an admirable initiative to nip e-waste in the bud by encouraging people to bring their older speakers to their official store to exchange them for a free ‘Yandex.Station Mini’.

For the speakers they received, Yandex partnered with a local recycling company in Russia that will disassemble the devices and recycle their components. Through this process, speakers that were mainly collecting dust in storage will go on to serve new uses. Their plastic will be used in the construction of windows, while the metal from the speakers will be sent to scrap metal recyclers. Copper smelters will receive part of the wires, while refineries will extract precious metals from the metallic elements that can’t be recycled. What cannot be reused or recovered from the speakers will be disposed of responsibly.

In response to the call for older speakers, more than 2,000 people lined up at the Yandex store with a variety of devices. The first 1,000 who arrived received Yandex.Station Minis, while the rest received credit towards the purchase of a Yandex smart speaker. Yandex awarded their larger smart speakers, Yandex.Stations, to those who exchanged the most extraordinary speakers, such as gramophones, radiograms and custom-built speakers. These unique items will be displayed in the Yandex museum in Moscow, allowing visitors to take a journey through auditory history.

As one of the companies bringing smart speakers to people’s homes, Yandex also wants to be a leader in helping people give new life to their older speakers. In a statement, the company thanked everyone who helped keep speakers from piling up in landfills by bringing them to the Yandex Store, as well as their recycling partner for disposing of the speakers in an environmentally friendly manner.

Yandex hopes that, through this exchange program, people will continue to consider ways they can ensure their old electronics are recycled or reused. The company encourages other users to explore electronic recycling options in their area so that they, too, can help create a more sustainable world.

E-Waste World Conference & Expo 2020 takes place from Wednesday 18 November to Thursday 19 November at the Kap Europa, Frankfurt Messe, Germany. To register for this highly focused, solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

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