One in three alkaline batteries discarded with up to 67% power left inside

One in three alkaline batteries discarded with up to 67% power left inside

August 1, 2019
Press Release: Duracell

A waste on two fronts: energy and batteries into landfill

New research reveals that a staggering one third of alkaline batteries thrown away may still have up to 67% of usable power left inside.

For the first time, Duracell, in collaboration with Battery Compliance Organisations and supported by Energy Saving Trust, has been able to determine the amount of unlocked battery power, putting an actual figure on wastage.

Duracell Ultra Power featuring POWERCHECK, together with Energy Saving Trust is helping consumers understand how to maximize battery power, tap into unused resource and reduce energy wastage in the home by giving their batteries a second life.

Unknown to most, some high-drain devices such as a digital camera or an MP3 player, may stop working long before its batteries’ power is used up due to a power default switch inside the device, but this doesn’t mean the battery is dead. These batteries often go on to provide long lasting power in low-drain devices such as alarm clocks or TV remotes.

In fact, a typical digital camera might use only 20% of the energy in its batteries leaving a staggering 66% of battery juice to power up a low-drain device such as a child’s toy.

Energy Saving Trust is supporting Duracell’s bid to get consumers to maximize power use from their batteries.

“We can all do our bit to save energy and reduce our carbon footprint and at Energy Saving Trust we welcome this opportunity to encourage consumers to use battery power more efficiently,” said Philip Sellwood, chief executive at Energy Saving Trust. “In partnership with Duracell we have created practical guidance on how this waste of energy can be avoided and how batteries can be used more efficiently in the home.”

E-Waste World Conference & Expo will take place from Thursday 14 November to Friday 15 November at the Kap Europa, Frankfurt Messe, Germany. To register for this highly focused, solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email

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