Exhibitor focus: Stena

Exhibitor focus: Stena

October 8, 2019
Press Release: Stena

E-Waste World Conference & Expo exhibitor Stena believes that Swedish companies can be doing more to prevent waste and make better use of the waste that is produced in various types of industry

With technical development and new broader collaborations, resources can be saved and multiple circular flows can be created. This is a necessity if there are to be enough resources for tomorrow. That’s why, earlier in the year, Stena invited Swedish industry into an arena where they, along with Electrolux, ABB, Combitech and Stora Enso, can build understanding and knowledge of what needs to be done.

“We are convinced that the industry must take greater responsibility and we have therefore joined forces to pursue the issue of increased circular material flows,” says Kristofer Sundsgård, CEO of Stena Recycling, the company behind Circular Initiative and an exhibitor at E-Waste World Conference & Expo 2019. “Together, we want to establish action plans and goals that provide the right conditions. Through technological leaps and new forms of collaboration, we hope to create more usable resources from the waste. At the same time, we want to increase the amount of recycled material within the manufacturing industry.”

In order to make fast headway, companies from different industries need to come together to share challenges, experiences and opportunities and thereby find new solutions that are beneficial to all parties. The main purpose of the Circular Initiative is for decision-makers to meet and create a dialog that leads to concrete measures.

ABB, Combitech and Electrolux are three of the companies participating in the first Circular Initiative.

“From ABB, we are very pleased to be engaged in the cooperation for a sustainable society where materials and energy are used with a long-term perspective,” adds Johan Söderström, managing director, ABB Sweden. “Our technologies, including robotics, automation and digitization solutions, become important components in a self-learning system. Stena Recycling’s recycling process will show the way for how collaboration and technology together can lead to innovative and new solutions within circular economy.”

“Technology and digitalization can help us achieve a more sustainable society. But it is people and innovative collaborations that make this possible,” suggests Hans Torin, CEO, Combitech. “We are proud of being involved and contributing to this important work. Together we can find solutions that pave the way for a more circular society.”

“With more than 60 million products sold each year, Electrolux has a big responsibility in ensuring that these are developed and used with resource efficiency as one of the most important priorities,” says Jan Brockmann, chief operations officer at Electrolux, whose colleague, Karl Edsjö, will be delivering a keynote presentation at E-Waste World Conference & Expo 2019. “We have focused on sustainability for many years, but there is more work to be done so that we think circularly about everything we do. It covers everything from product design to which materials we use, as well as new business models. We look forward to learning more and contributing to a more circular society through this collaboration.”

In one project that is part of the initiative, a smart robot in a new facility will disassemble vacuum cleaners from Electrolux and identify recyclable fractions. The collaboration will give Electrolux a better understanding of how to close the recycling loop in large-scale manufacturing, building products from recycled materials that can also be recycled in the most efficient way. As part of the project, Electrolux intends to develop a concept vacuum cleaner that is 100% recyclable and made from 100% recycled plastics.

Stora Enso is also participating in the initiative, and additional companies have been encouraged to take part.

By looking at the entire value chain from raw materials to finished products that are consumed and finally recycled, large amounts of material can be utilized and made better use of.

“Swedish industry has all the right conditions to become a pioneer in circular flows,” continues Sundsgård. “It is our way of contributing to both the UN’s global sustainability goals and Sweden’s national environmental goals, which are all about reducing carbon dioxide emissions and better utilizing the earth’s resources.”

E-Waste World Conference & Expo will take place from Thursday 14 November to Friday 15 November at the Kap Europa, Frankfurt Messe, Germany. To register for this highly focused, solutions-driven event, please click here. For sponsorship and exhibition opportunities, please email peter@trans-globalevents.com

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